Portfolio
DataVantage, Direct Computer Resources
Partnering with our illustration team often leads to some of Straightline Design's most on-message, eye-catching and successful campaigns. In this series of ads, the image of a threatening character brought home the difficulties often inherent in a new software release. The advantage of DataVantage Global was clearly shown as the solution to these potential "hold ups" and brought a sense of urgency to the call to action.
Rocky Mountain Audio Fest
This national convention seeks to draw high-end audio enthusiasts to Denver, CO. Straightline Design's solution to the convention's advertising campaign was to highlight the newest technology as the "stars" of our futuristic (yet very local!) sci-fi setting. The campaign successfully plugged into audiophiles dedication to the latest technology and their pursuit of early adopter status.
SeaShocks, Skydex
Eye-catching visuals coupled with convincing copy content are key in conveying to boating enthusiasts the superior cushioning technology of this product. Our creative team focused on performance enhancements and end-use imagery to reinforce the SeaShocks name and emphasized the brand's unique relationship with its loyal clientele.
Weatherall Company
Weatherall needed a campaign that would creatively and effectively communicate the performance advantages of their log home maintenance products. Straightline Design's advertising solution spoke directly to this demographic with the message that the forces of nature are of no concern when your home has the protection of Weatherall's quality products.